John Scheibel,

Chief Executive Officer

John Scheibel, CEO of Trefoil Group, provides the agency with a significant competitive advantage – a capacity to ensure communication strategies and tactics are valuable in the context of what business owners are trying to accomplish and that they address fundamental business concerns.

He has held diverse financial, operational and executive management positions in a variety of service industries with a principal focus in insurance and financial services. He is the former chief financial officer and chief operations officer for EMJAY Corporation, a subsidiary of Great-West, and the former general manager for United Wisconsin Group, a subsidiary of Anthem.

The focus of John’s career has been to lead organizations, helping them to specify their mission, strategies, goals and objectives, and then to develop coordinated actions to achieve them. In addition, he has paid particular attention to successfully addressing these issues over multiple horizons of time.

He recently completed his two-year term as Global President of IPREX (www.iprex.com), a global network of public relations agencies. He is also a member of the board of directors for the Association of Corporate Growth Wisconsin (www.acg.org), and on the Executive Board of Yacht Blast for Kids (www.yachtblastforkids.org), the largest independent fundraiser for Make-A-Wish Wisconsin.

John holds a Bachelor of Business Administration degree in Accounting with a minor in Information Systems from the University of Wisconsin-Madison and is a Certified Public Accountant.