Corporate Social Responsibility Isn’t Just Good PR
Posted on: May 6th, 2013 by: Brittany Dorfner
It’s also a recruiting tool. A path of professional development. And a whole lot more.
For example, I serve as the PR + Media Chair for Autism Speaks Milwaukee. We’re just coming off some big events in April for National Autism Awareness Month, most notably the fifth annual Walk Now for Autism Speaks in partnership with the Milwaukee Bucks at the BMO Harris Bradley Center.
Together, our committee of 10 young professionals gained the support of numerous corporate sponsors, participation of 25+ area businesses that support the autism community, secured media sponsors and coverage in our local market and produced awareness pieces with one of the Bucks’ most notable players – Brandon Jennings.
Events like these require a fair amount of time and energy. But I’m happy to do it, because it’s a cause that’s close to my heart. And I’m just as happy that our agency encourages me to support it. I believe many young professionals like me are looking for opportunities to give back to the community, and we gravitate toward employers that boost these efforts.
Many of my coworkers also donate time and talents to individual causes, and we participate as a team in corporate fundraising campaigns for organizations including the United Performing Arts Fund, as well.
In the process, we’re improving the communities in which we live, work and play – while also improving individual skill sets by taking on additional professional responsibilities outside the office. I see that as a win-win-win for me, my community and my employer.
What about your organization? What do you do to advance CSR?