CPAs can be very stingy people—even more so when the economic seas are churning, as they are now.
But even some of the most conservative accountants recognize that now isn’t the time to shut down marketing efforts. Here’s an article from a firm called Vrakas/Blum suggesting that this is a critical time to invest in your future through marketing.
Why? For the same reason it’s good to invest in quality stocks when the market is down: The bull will be back, and you’ll be able to take advantage. Right now, while many of your competitors are cutting back on marketing, it’s a great opportunity for you to gain an edge. When the economy picks up again, you’ll be better positioned to pounce on new business.
Now, we don’t recommend throwing more money around indiscriminately (although we’d sure benefit from that, if you insist). You should invest as wisely as possible. The Vrakas/Blum article offers four tips to approach marketing in a tough economy. (Never mind that the author actually promises six suggestions.)
For further reading, you can review a similarly helpful post we offered back in February with five tips on marketing during the downturn.