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Identifying Your Content Marketing Mission

Posted on: May 21st, 2013 by: Tom Groff

It’s not about what you’re saying. It’s why.


For your content marketing program to be effective, you need to start with a clear, simple mission.


That’s just one of many valuable insights shared by Joe Pulizzi (Twitter: @juntajoe), founder of the Content Marketing Institute, in a recent presentation hosted by AAF Madison.

The three keys to your content marketing mission statement
Joe’s presentation included several examples of content marketing mission statements.

Joe advises answering these three questions to help guide all your content:

  1. Who is your target audience?
  2. What kind of content are you delivering?
  3. What outcome are you trying to produce for the audience?

Start with that foundation, and build compelling stories from there.


Enjoy many more content marketing tips from Joe’s presentation, posted below.

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