Identifying Your Content Marketing Mission
It’s not about what you’re saying. It’s why.
For your content marketing program to be effective, you need to start with a clear, simple mission.
|Joe’s presentation included several examples of content marketing mission statements.
|Joe advises answering these three questions to help guide all your content:
- Who is your target audience?
- What kind of content are you delivering?
- What outcome are you trying to produce for the audience?
Start with that foundation, and build compelling stories from there.
Enjoy many more content marketing tips from Joe’s presentation, posted below.