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Integrate to Elevate – How to Get More from Your Digital Investments

Posted on: October 23rd, 2012 by: Vince Halaska

Want people to see your company as the leader you know it is? Great interactive design and content can make it happen.

However, to take full advantage of what’s possible online, it pays to have a good plan. In an earlier post, we highlighted three keys to integrated digital marketing. Now, let’s take a quick look at how a few of today’s best online marketing elements can enhance your integrated strategy.

Web Video 
There’s little doubt about the engagement power of video. Consider the ongoing, explosive growth of online video viewing on mobile devices, laptops, TVs and more.

Start with a brand-based strategy that adds up to more than just features or capabilities. If you’re taking a content marketing approach, make sure you’re reinforcing your expertise in a way that supports your brand.
In any case, you can get a lot more from your investment by integrating your video across multiple platforms – presentations, email, social media posts, even embedded in an online press release – to drive more awareness and leads.

Photography & Graphics
Get real. Be interesting. Those are perhaps the top two ways you should be connecting with your audiences online.

Fortunately, with original digital photography and a variety of options for creating engaging graphics, it’s never been easier. Photography keeps it real and unique. Infographics and icons make it clear and simple.
A solid strategy will help you develop the widest variety of images and graphics that best demonstrate your value proposition – whether it’s technical work, customer service or another attribute on display. Then you can stretch your initial photo shoot or graphic development investment by using images across collateral, direct marketing, PR efforts and more.
The point is – there’s a web of opportunity out there. If you make the effort to do it right, an integrated, professionally created online presence will help your company show up like a force to be reckoned with.
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