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Let’s Hear It for U.S. Manufacturing

Posted on: September 18th, 2009 by: Mary Scheibel

It’s nice to see someone sticking up for U.S. manufacturing, for a change. Example: Rockwell Automation Inc. chairman and chief executive officer Keith Nosbusch, has been visible and vocal lately advocating for more investment in the sector.

“U.S. manufacturers absolutely must have innovative energy-efficient and productivity-enhancing technology to be competitive,” he told a press briefing last week at the National Press Club in Washington, D.C.
The good news is that many manufacturers are applying these lean technologies. The not-so-good news: Too few people are aware of this success.

That’s why it’s refreshing to hear an industry leader like Nosbusch speaking out. We’ve talked a lot in this space about the need for manufacturers to market their individual companies with differentiating brands. Today, the need for more powerful communications may be equally important for the manufacturing sector as a whole.

After all, despite the tough times and fierce overseas competition, manufacturing remains a vital backbone of the U.S. economy. This sector deserves and needs support, and manufacturers should not and cannot allow themselves o be overlooked.

Kudos to Nosbusch for putting himself out there on this front. Now, are there any other manufacturing leaders ready to lend their voices?

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