Taking a quick look back at the last 12 months in national advertising, it’s clear that 2011 was another year dominated by celebrity endorsers – with widely varying success rates.
Fiat’s use of Jennifer Lopez to support a new car launch seems to be backfiring. Nobody’s buying the ol’ “Jenny from the block” routine:
Go Daddy has bigger problems on its hands right now than its terrible commercials featuring Danica Patrick, but spots like this aren’t helping:
In 2012, big brands everywhere are likely to keep trotting out familiar faces from screens, fields and courts. But before our big-budget marketing brethren shell out the cash to those who don’t need it, maybe they should take note of these and countless other less-than-celebratory results.
Then again, sometimes a celebrity spot works pretty well, like some we’ve seen recently here in Old Milwaukee …