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On Finding Our TrueCenter™

Posted on: May 16th, 2012 by: Tom Groff

Relax.

Breathe deeply.

Let all distractions fall away.

Now, ponder the big questions. Who are we? What are we doing? Why are we here?

That’s how it all started a few months back when we embarked on a branding and positioning project for our agency.

It’s a challenging and rewarding process that involves distilling a lot of complex issues down to one simple idea. After a period of intense self-reflection, research, analysis and argument, we’ve re-established our TrueCenter™, and we’re excited to be revealing the results today.

Introducing …
Introducing Trefoil Group
Cutting through complex issues to produce decisive actions – in our case, a name change – is what we believe makes our team special. In a complicated world, we’re determined to help our clients see clearly toward achieving their goals.
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