Here’s a simple truth: people process visual messages more quickly than text.
That should be all you need to know to spur you to make visual media a priority in your content marketing efforts. With the staggering amount of information available to your audiences, you need to help them absorb your message in every possible way.
However, for those who are less artistically inclined, the thought of putting together a visual presentation may be daunting.
But how about an infographic? A good infographic conveys information in a concise and aesthetically pleasing style, which helps increase retention. Plus, they can easily be built using various online tools.
This one, for example, was built with the help of Piktochart. Please absorb and enjoy these 5 tips for creating an effective infographic.