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Seize the Day, Manufacturers

Posted on: April 15th, 2010 by: Tom Groff

Is it just us, or is American manufacturing poised to make a solid comeback?

It’s not just us. It’s this Plante & Moran plastics survey. It’s Slate.com’s optimistic take. It’s Treasury Secretary Timothy Geithner.

There’s other good news, too: Consumers are spending more. And many industries are adding jobs.

Still, negative perceptions about manufacturing persist. Manufacturers can’t rely on a little good press like this and a few friendly blogs like ours to turn the tide.

So, will manufacturers step up and tell their good stories?

Individually, they can and should become much more aggressive at not just pursuing a competitive edge, but also exploiting these advantages through strategic communications. And collectively, they can and should be sure to capitalize on the recent positive developments, to keep the momentum going for the whole sector.

It’s about time that manufacturers got some swagger back.

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