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Social Media Buzz Begets Higher TV Ratings?

Posted on: February 26th, 2010 by: Tom Groff

On the heels of last week’s post reminding us that social media hasn’t killed email marketing, turns out the social media hordes haven’t devoured TV, either.

The twitterati may even be boosting TV ratings, from the Grammys to the Super Bowl and now the Olympics.

It’s just a theory at this point, but it makes sense from a “rising tide lifts all boats” perspective. Or maybe from a “no such thing as bad publicity” mindset?

The point is that all media are increasingly interconnected, so a win in one channel can easily be leveraged for a win in another. Just keep that snowball rolling along the same strategic path, and watch it grow bigger and bigger.

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