Green Bay Packers president and CEO Mike Murphy offered a glimpse inside the Titletown organization this morning at The Business Journal’s Power Breakfast in downtown
A recap focused on Murphy’s discussions of the NFL labor relations issue, but I came away with a different key theme … and a good example for just about any company to follow.
In a small market—
Instead, the team must be far more active in and engaged with the community.
Fortunately, no team in the league is more immersed in their home town than the Green and Gold.
n It starts with the team’s unique public ownership structure.
n It continues with its year-round hosting of tours and special events.
n More recently, the franchise has stepped up social media initiatives to connect with fans both local and national.
But perhaps most vital are the many partnerships the team has established and continues to nurture with businesses and organizations throughout the region.
Thanks to all these efforts,
The lesson for your business?
No matter how small or large your company or market, there are great advantages to be gained by fostering deep partnerships with the people, associations and corporations of the communities where you do business.