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Turn the Skills Gap into a Competitive Edge

Posted on: August 9th, 2012 by: Tom Groff

The writing’s on the Web – here, here, hereand here. American companies in many industries face a shortage of skilled workers. It’s perhaps the single greatest challenge facing manufacturers today.

But it isn’t a burden – it’s an opportunity. It’s time to take charge, set your business apart and bring in the talent you need to keep growing.

Start by sharing your story. Show recruits and employees what’s special about your company, why the work matters and what the future holds – for them, for your customers, for your industry, for your community.

Then make that story the foundation of a complete, ongoing recruitment and retention program that supports your HR team by reaching and resonating with vital recruits. 
Components might include:
  • A careers website
  • Media relations
  • Social media engagement
  • Special events
  • Public-private partnerships

There’s plenty more to the success of your recruiting efforts, of course. Explore more about how our agency is helping clients deal with the crucial talent issue. Or check out the case study below: 

Case Study (PDF): How a comprehensive program can support  HR recruiting efforts

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