What ABC and the Geico Cavemen can learn from a chili cook-off.

Posted on: March 9th, 2007 by: trefoil

Variety reports that ABC has green-lit a half-hour comedy series pilot featuring Geico’s famed Cavemen. Yup, our favorite cro-magnon, sensitive, metro-sexuals are going primetime network.

But will it work?

What made them famous (or infamous) was the over-the-top juxtaposition of being both cavemen and sophisticated. Being proud yet misunderstood. It all makes for some funny bits. …..BITS. These little bits are set up and played out within 10 seconds. Last I checked, a half-hour show is longer (not by much thanks to those pesky commercials).

So, what can ABC learn from a chili cook-off?

Most winning chili cook-off contestants will tell you that, to win, the judges have to be impressed in one or two spoonfuls. So, they concoct recipes so intense that you can only enjoy a little….BIT. Not a bowlful.

My sense of this comedy pilot is that while people enjoy a spoonful of the Cavemen, they won’t settle down for a bowlful.


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