Will Your Merger Make It? Key Communications Tips

Posted on: October 15th, 2010 by: Mary Scheibel

Mergers and acquisitions are proliferating again—and not just in the airline industry. In many markets, companies large and small are getting in the M&A game.

This despite overwhelming evidence that most M&A efforts fail.

The reason? Too much focus on the numbers driving the transaction, and not enough on the people who will make it a reality.

That doesn’t mean your company can’t do M&A right. Just don’t overlook the critical importance of strong, consistent, well-planned communications with everyone involved—employees, customers, your industry and the public.

For some great tips on how to do that, be sure to check out our free webinar, “M&A Communications: Better Strategy. Better Actions. Better Outcomes.”


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