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You Snooze, You Win?

Posted on: September 24th, 2010 by: Tom Groff

I have a recurring daily appointment on my calendar labeled “nap.”


It’s a joke (sort of). But maybe it shouldn’t be.


In fact, in my post-lunch stupor, I think a little snooze might be just what the doctor ordered—Dr. Sara Mednick, that is (author of “Take a Nap! Change your life.”)


Mednick’s extensive research demonstrates that 30 minutes of shuteye can dramatically improve employee critical-thinking, problem-solving and creative skills.


So a nap can be a big boost to a marketing communications professional, who thrives at the intersection of strategic and creative thinking.


But find me a company that even tolerates napping on the job, let alone encourages the practice.


Seriously, find me one. OK, Google (of course).


Tony Schwartz of the Harvard Business Review believes it’s time for a few more forward-thinking companies to give employee naps a try. By fueling innovation and productivity, naps are “a powerful source of competitive advantage,” Schwartz says.


Is there a better way to keep people at the top of their game? I guess we could try energy drinks instead. We’ve all seen those ubiquitous ads for 5-Hour Energy.


But come on—have you tasted that stuff? Also, do we really need more performance-enhancing drugs?


I’ll keep that nap on my calendar, thank you. And if I do get serious about a regular snooze, I hope it turns out better than George Costanza’s attempt.


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