Archive for the News


Milwaukee Agency Trefoil Group Named Finalist For National PR Award

Posted on: September 12th, 2016 by: trefoil

Innovative thinking helps global manufacturer make large impact with small investment MILWAUKEE (September 12, 2016) – Trefoil Group, a fully-integrated, strategic marketing communications firm, announced today it has been named as a finalist for the PR Platinum Awards, a national competition sponsored by PR News, a leading source of education and news for more than […]

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Trefoil Group Builds Momentum with Recent Industry Award Wins

Posted on: June 2nd, 2016 by: trefoil

Milwaukee agency receives awards from BMA Milwaukee and PRSA Southeastern Wisconsin Chapter MILWAUKEE (June 2, 2016) – Trefoil Group, a fully-integrated, strategic marketing communications firm, received accolades from leading industry organizations that recognize ongoing success and excellence in marketing. The awards – given by the Business Marketing Association (BMA) Milwaukee and the Public Relations Society […]

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Trefoil Group Expands Executive Leadership Team

Posted on: July 21st, 2015 by: trefoil

Strategic communications veteran set to help businesses See Clearly™ to achieve meaningful business results MILWAUKEE (July 21, 2015) –Trefoil Group, a strategic marketing communications firm, has added Jill Schroeder as Senior Vice President of Strategy to manage the agency’s client service, public relations and content marketing teams, in addition to grow its existing account base […]

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The Wagner Companies Partners with Trefoil Group for Product Launches and Online Updates

Posted on: May 14th, 2015 by: trefoil

Global manufacturing leader enlists firm for multi-channel approach to promote new products and update communications strategy MILWAUKEE (May 14, 2015) – Building on a 164 year legacy, The Wagner Companies is a manufacturer and worldwide supplier of handrail fittings and metal products for custom and industrial applications, thriving on innovative collaboration with its customers. Specializing in […]

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Citizens Bank Looks to Refresh Branding and Broaden Exposure with Trefoil Group

Posted on: May 8th, 2015 by: trefoil

Local bank supporting growth efforts with a new branding and communications program MILWAUKEE (May 7, 2015) – Established in 1892 in Mukwonago, WI, Citizens Bank (formerly Citizens Bank of Mukwonago) has provided quality banking services to personal and business customers in this area for many years. With a commitment to getting to know its customers […]

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Trefoil Group Heightens Competencies, Rounds Out Client Service Team

Posted on: May 4th, 2015 by: trefoil

News hires, promotion to play key role in delivering business results for B2B clients MILWAUKEE (May 4, 2015) – Trefoil Group, a strategic marketing communications firm, is enhancing its ability to serve its current and growing B2B client base by rounding out its client services offerings through strategic hires and the promotion of a key […]

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Trefoil Group Honored for Excellence in Business-to-Business Marketing

Posted on: May 1st, 2015 by: trefoil

MILWAUKEE (May 1, 2015) – Recently honored at the 2015 Bell Awards in Milwaukee with awards for excellence in B2B Marketing, Trefoil Group was recognized for its quality digital work with a local manufacturer’s website as well as the company’s own online strategy. The Bell Awards, presented by BMA Milwaukee recognizes outstanding business-to-business communications work […]

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Why Branding Matters More Than Ever Before

Posted on: April 16th, 2015 by: trefoil

MILWAUKEE (April 16, 2015) – On April 16, Mary Scheibel presented to the YPO-WPO Global Plastics & Manufacturing networks on why branding matters than ever before.  To learn more about how you can launch your story of differentiation to the marketplace to help attract the attention of potential customers and recruits, download the presentation or contact […]

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Trefoil Group adds PR Account Executive

Posted on: November 10th, 2014 by: Nick Abadie

MILWAUKEE (Nov. 10, 2014) – Trefoil Group, a strategic marketing communications firm, recently hired Christopher Kent as PR Account Executive. Kent will support a broad range of public relations and content marketing efforts to serve Trefoil Group’s growing B2B client base. Kent brings four years of marketing communications and public relations experience to Trefoil Group, […]

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Launch & Learn: 3 Lessons for Your New B2B Website

Posted on: October 7th, 2014 by: trefoil

Follow These Strategic Insights from Trefoil Group’s 5 Recent Site Launches Many B2B companies recognize the increasing importance of their websites in their sales and marketing efforts. Exhibit A: Trefoil Group’s recent launch of five new websites for midmarket manufacturing clients. Recognizing the need, however, isn’t the same as knowing what to do about it […]

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Women in Manufacturing forms first community chapter in Milwaukee

Posted on: September 29th, 2014 by: Bernadine Trimberger
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Manufacturers Must Work on Storytelling to Attract Crucial Talent

Posted on: June 17th, 2014 by: Bernadine Trimberger

Mary Scheibel to highlight issue at Penn State Erie’s Innovation and Emerging Plastics Technologies Conference MILWAUKEE (June 17, 2014) – Many manufacturers have the right attributes to attract the top-tier skilled workforce they need to succeed. But they often aren’t telling these stories to their greatest advantage. That’s the message that Mary Scheibel, Principal and […]

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Strategic Digital Marketing Earns Results for Clients and Honors for Trefoil Group

Posted on: March 27th, 2014 by: Bernadine Trimberger

American Advertising Awards cite web development, online advertising, mobile and other work MILWAUKEE (March 27, 2014) – With digital marketing increasingly crucial to manufacturers and other B2B companies, Trefoil Group continues to advance its online capabilities for clients. And the industry is taking notice. The firm recently earned four American Advertising Awards (formerly the ADDYs) […]

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Agencies in Brazil and the U.K. Join IPREX Network

Posted on: October 23rd, 2013 by: Bernadine Trimberger

MILWAUKEE (Oct. 23, 2013) – Trefoil Group, a strategic marketing communications firm, welcomes its newest IPREX partners, Casa da Notícia Comunicação, based in Sao Paulo, Brazil, and Mason Williams, based in the United Kingdom. Casa da Notícia offers a wide range of specialties, including media relations, relationship management, events, crisis communication, and social media management. […]

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New Trefoil Group Account Executive to Help Lead Website Projects & More

Posted on: October 20th, 2013 by: Bernadine Trimberger

MILWAUKEE (Oct. 20, 2013) – Trefoil Group has added another experienced marketing professional to help ensure excellent service of its growing B2B client base in several new website projects, branding initiatives and other engagements. Jessica Spooner, who brings over six years of advertising and account relations experience, has joined the strategic marketing communications firm as […]

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Trefoil Group Connects Students with Professionals to Foster the Next Generation of Leaders

Posted on: October 15th, 2013 by: Bernadine Trimberger

MILWAUKEE (Oct. 15, 2013) – Trefoil Group, a strategic marketing communications firm, is working to bridge the gap between students and professionals through two new volunteer and community outreach activities. Account Manager Christy Domanoski and Account Executive Brittany Dorfner have taken roles in the community to aid students as they prepare to enter the workforce. […]

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Trefoil Group Welcomes Client Services and New Business Development Intern

Posted on: September 16th, 2013 by: Bernadine Trimberger

MILWAUKEE (Sept. 16, 2013) – Trefoil Group, a Milwaukee-based strategic marketing communications firm, has added Allison Kucek as its Client Services and New Business Development Intern. Kucek will provide administrative support for both departments, while participating in a variety of projects that provide support to clients and help generate new business. “Allison’s strong backgrounds in […]

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Tailored Label Products Picks Trefoil Group for Branding, Website Services

Posted on: July 30th, 2013 by: Bernadine Trimberger

Growing manufacturer seeks strategic support for three-year marketing plan MILWAUKEE (July 30, 2013) – Tailored Label Products (TLP), a fast-growing southeastern Wisconsin manufacturer known for its highly engaged workforce, has chosen Trefoil Group as its strategic marketing communications firm to help expand its reach and deepen relationships in target markets. ISO 9001 and TS 16949 […]

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Agencies in Indonesia, India, Netherlands Join IPREX Worldwide Network

Posted on: July 18th, 2013 by: Bernadine Trimberger

MILWAUKEE (July 18, 2013) – Marketing communications agencies based in Jakarta, Mumbai, Amsterdam and other economic hotbeds are among the latest to join Trefoil Group as members of IPREX, a worldwide network of public relations and communication agencies. Inke Maris & Associates of Jakarta, which has developed award winning work for both domestic and international […]

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Trefoil Group CEO to Focus on Global Collaboration as President of Communications Network

Posted on: May 14th, 2013 by: Bernadine Trimberger

MILWAUKEE (May 14, 2013) – As the new president of IPREX, a global network of communications agencies, Trefoil Group CEO John Scheibel will seek to foster greater collaboration across the network to provide more comprehensive value to clients with global needs. Scheibel assumed the role of worldwide president on May 11 at the IPREX annual […]

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Go on Offensive to Recruit Talent, Manufacturing & Trefoil Group Execs Say

Posted on: April 3rd, 2013 by: Bernadine Trimberger
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A Nice Holiday GIF – Animated Holiday Card by Trefoil Group Wins Ad 2 Prize

Posted on: February 12th, 2013 by: Bernadine Trimberger

Milwaukee, WI (February 12, 2013) – Trefoil Group, a strategic marketing communications firm, recently earned an award from Ad 2 Milwaukee for the company’s 2012 Interactive Holiday Card. Trefoil Group’s entry into Ad 2’s second annual “WIN in the New Year” contest took home top honors for its Interactive Holiday Card by demonstrating the most […]

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Trefoil Group Adds Nancy Woltzen as Director of Strategy & Planning

Posted on: January 8th, 2013 by: Bernadine Trimberger

Milwaukee, WI (January 08, 2013) – Milwaukee based Trefoil Group, a strategic marketing communications firm, has added Nancy Woltzen as Director of Strategy & Planning. With over 20 years of experience, Woltzen will be responsible for leading efforts in branding, strategy development and marketing communications planning for Trefoil Group’s clients in the professional services, manufacturing, […]

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Mary Scheibel and Andy Narrai of Trefoil Group Present at Women in Manufacturing Webinar Series

Posted on: December 11th, 2012 by: Bernadine Trimberger

Milwaukee, WI (December 11, 2012) – Mary Scheibel and Andy Narrai, Principal and President of Trefoil Group, a strategic marketing communications firm, will present the key components of a successful integrated marketing program as part of the Women in Manufacturing webinar series on December 13th. Women in Manufacturing is a community designed exclusively for women […]

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Trefoil Group adds communication partner in Philadelphia

Posted on: September 13th, 2012 by: Bernadine Trimberger

Trefoil Group recently welcomed Anne Klein Communications Group (AKCG) to the growing list of partners that comprise IPREX, the worldwide corporation of public relations and communication agencies. Based in the greater Philadelphia area, AKCG has developed award winning work for a variety of clients in four main industry sectors: healthcare; education; chemicals, energy & environment; […]

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Trefoil Group Strengthens Design Team with New Production Artist

Posted on: September 12th, 2012 by: Bernadine Trimberger

Milwaukee, WI (September 12, 2012) – Trefoil Group, a strategic marketing communications firm, is excited to announce the addition of Chelsea Tredupp as a production artist/web developer. Tredupp will help support the increasing design and development needs of the agency’s growing base of B2B clients. A skilled designer and web developer, Tredupp will assist in […]

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Milwaukee firm tackling skilled worker recruitment

Posted on: August 21st, 2012 by: Bernadine Trimberger
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Trefoil Group Takes Action to Help Overcome Urgent Recruitment Challenges

Posted on: June 30th, 2012 by: Bernadine Trimberger

New Talent Acquisition Marketing offer makes it easier to attract skilled workers Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, is enhancing its support of manufacturers and other B2B clients with a new offer that tackles one of today’s most pressing problems: recruiting skilled workers. An intensifying talent shortage presents significant challenges in many […]

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Trefoil Group Welcomes New IPREX Partner in Boston

Posted on: June 29th, 2012 by: Bernadine Trimberger

Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, is pleased to welcome its newest IPREX partner, Boston-based integrated marketing firm, HB. One of the world’s leading public relations networks, IPREX is made up of independent PR agencies in major markets worldwide, representing 74 independent agencies with 113 offices in North and South America, Europe, […]

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Trefoil Group Welcomes New IPREX Life Science Partner, LaVoie Group

Posted on: June 28th, 2012 by: Bernadine Trimberger

Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, is excited to announce the newest IPREX partner, LaVoie Group, a Life Science communication agency. LaVoie Group was founded in 2001 and has built a practice based on providing strategic communication programs, including strategy consulting, public relations, investor relations as well as corporate and marketing […]

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Trefoil Group founder honored among Business Journal’s Women of Influence

Posted on: June 27th, 2012 by: Bernadine Trimberger

Mary Scheibel, principal and founder of Trefoil Group, a strategic marketing communications firm, has been selected as one of this year’s Women of Influencein the Entrepreneur category by the Business Journal of Greater Milwaukee. The program profiles Milwaukee-area women who are leaders in their fields and are making an impact in their professions and communities. While leading […]

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Trefoil Group Promotes Halaska to Digital Marketing Manager

Posted on: June 26th, 2012 by: Bernadine Trimberger

MILWAUKEE (June 26, 2012) – Trefoil Group (formerly Scheibel Halaska), a strategic communications firm, recently announced the promotion of Vince Halaska to digital marketing manager. In this role, Halaska will ensure that the firm continues to provide clients with progressive, strategic digital offerings. Halaska, a seasoned interactive marketing strategist, is now responsible for managing digital marketing […]

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Marketing firm Scheibel Halaska changes name to Trefoil Group

Posted on: May 16th, 2012 by: Bernadine Trimberger

MILWAUKEE (May 16, 2012) — After more than 20 years, Milwaukee-based strategic marketing and communications firm Scheibel Halaska announced today a new company name and brand: Trefoil Group. The new name is a reference to the trefoil knot, which derives its strength from its simplicity. In an increasingly complex business climate, Trefoil Group is building a […]

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Trefoil Group Welcomes New IPREX Partner in Singapore

Posted on: April 9th, 2012 by: Bernadine Trimberger

MILWAUKEE (April 9, 2012) — Trefoil Group, a strategic marketing communications firm, is pleased to welcome its newest IPREX partner, Singapore public relations agency Chrysler Communications, to the Asia Pacific group within the network of international PR firms. One of the world’s leading public relations networks, IPREX is made up of independent PR agencies in major […]

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Trefoil Group Honored with BMA Excellence Awards

Posted on: April 2nd, 2012 by: Bernadine Trimberger

Milwaukee, WI April 2nd, 2012 — Trefoil Group, a strategic marketing communications firm, was honored during the 2012 BMA Bell Awards Gala, presented by the Business Marketing Association-Milwaukee chapter. The firm received two Excellence Awards in the Websites division for its work on the Be More @ Milacronmicrosite and the Lubar & Co. website. “We’re […]

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