Digital Expertise Deepens with Addition of Francois Michot

Posted on: June 30th, 2017 by: trefoil

Trefoil Group Deepens Digital Expertise with Addition of Francois Michot

Agency adds depth to digital offerings through new hire

MILWAUKEE, Wis. (Feb. 13, 2017) – Trefoil Group is pleased to announce the recent hire of Francois Michot, Digital Marketing Manager. In this newly-created role, Michot will utilize his expertise to manage and deploy integrated digital marketing programs for the agency, a full-service marketing communications firm dedicated to helping companies elevate marketing’s contribution to attracting both the customers and talent needed to grow and thrive.

This position provides Michot the opportunity to capitalize on his experience in search engine optimization (SEO), pay per click (PPC) campaigns, web analytics, Google Tag Manager, product listing ads (PLA), local inventory ads (LIA), social media management and optimization, link building, online reputation management, competitor analysis and affiliate marketing.

“The level of knowledge Francois brings to our agency is exceptional,” said Mary Scheibel, principal. “His in-depth understanding of the digital world is truly an asset as we expand our capabilities as an agency.”

Michot brings a wealth of experience to this role, having served as a Senior SEM Strategist at Batteries Plus Bulbs for nearly ten years.


In today’s highly competitive landscape, Trefoil Group provides the razor-sharp focus companies need to advance their businesses. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; internal communications, and more. Trefoil Group is a partner of IPREX, a $250 million network of communications agencies, with 1,800 staff and 115 offices worldwide. For more information about Trefoil Group, go to or follow on Facebook and Twitter.



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