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Strategic Digital Marketing Earns Results for Clients and Honors for Trefoil Group

Posted on: March 27th, 2014
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American Advertising Awards cite web development, online advertising, mobile and other work

MILWAUKEE (March 27, 2014) – With digital marketing increasingly crucial to manufacturers and other B2B companies, Trefoil Group continues to advance its online capabilities for clients. And the industry is taking notice.

The firm recently earned four American Advertising Awards (formerly the ADDYs) for web development and other online work to help rejuvenate brands, enhance online presence, increase customer engagement and further other key client objectives.

Trefoil Group’s comprehensive digital marketing approach combines a rigorous process, advanced capabilities and strategic commitment – helping clients leverage the best in interactive design and functionality to reach more customers and strengthen their competitive edge.

“As essential as the web is to our clients’ success, we’re determined to support them by applying our proven digital expertise,” said Vince Halaska, vice president of digital operations. “And because the technology is rapidly evolving, we’re continuously advancing our capabilities – in SEO, mobile web, content management and more – to ensure maximum effectiveness and impact.”

Presented by the AAF’s Madison chapter, the American Advertising Awards earned by Trefoil Group included one gold and three silvers for projects including:

  • A dynamic, fresh online identity for steel manufacturer Walker Forge
  • A simple, engaging mobile experience for one of Milwaukee’s leading financial institutions, at m.ParkBankOnline.com
  • An innovative, interactive customer communication (its own holiday eCard)

Trefoil Group team members who contributed to the award-winning projects include Halaska, as well as Tom Groff, copy chief; Nick Abadie, senior art director; Chelsea Tredupp, production artist; Christy Domanoski, account manager; and Nancy Woltzen, director of client services.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 115 offices and 1,500 professionals in 33 countries. For more information about Trefoil Group, go to www.trefoilgroup.com.

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