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Trefoil Group CEO to Focus on Global Collaboration as President of Communications Network

Posted on: May 14th, 2013
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MILWAUKEE (May 14, 2013) – As the new president of IPREX, a global network of communications agencies, Trefoil Group CEO John Scheibel will seek to foster greater collaboration across the network to provide more comprehensive value to clients with global needs. Scheibel assumed the role of worldwide president on May 11 at the IPREX annual meeting in Shanghai.

He also plans to focus on helping the organization develop new business opportunities for partner agencies, as well as continuing to build the network with firms that have the right capabilities and are accessible in locations most important to clients. Most recently, he held the role of secretary/treasurer.

“I look forward to finding and facilitating new ways for our partner agencies to work together and to grow,” said Scheibel. “Our network combines a wide array of marketing competencies, along with expertise in specific regions, cultures and markets, that can benefit clients long term as many seek to expand their businesses globally.”

IPREX is a global network of communication agencies with 74 partner firms with 121 offices and 1,900 professionals throughout the Americas, European, Middle Eastern and Asia Pacific regions. Trefoil Group serves as the organization’s only Wisconsin partner. IPREX’s purpose is to offer strategic communications counsel and execution to clients, wherever their businesses take them. Currently, its 1,900 professionals provide a comprehensive range of services for some of the world’s most successful companies.

“We’re excited to have John step up as the organization’s president, as he has a deep knowledge of our leadership and the business objectives established for the future,” said Kathy Tunheim, past-president of IPREX and principal and CEO of Tunheim, a full-service strategic communications firm based in Minneapolis, Minn. Scheibel will serve as worldwide president through 2015.

For more information, please visit www.iprex.com.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to www.trefoilgroup.com.

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