5 Ways to Keep Up with the Impatient Consumer
Today’s world operates at the speed of now, where immediacy of information is the expectation. It’s more than a trend—it’s the way technology has changed the consumer mindset. As marketers, we must [...]
September 2017
Six steps for Successful Strategy Shifts
Change is scary! But in order to be the best, it takes constant reinvention…and constant change. As an integrated marketing agency, our team knows a thing or two about keeping up [...]
May 2017
Trefoil Group Earns Multiple Award Recognitions at Annual Ceremonies
MILWAUKEE, Wis. (May 31, 2017) – Trefoil Group, a fully-integrated, strategic marketing communications firm, received four awards in recognition of programs executed and results realized from top industry organizations including the [...]
September 2016
Milwaukee Agency Trefoil Group Named Finalist For National PR Award
Innovative thinking helps global manufacturer make large impact with small investment MILWAUKEE, Wis. (September 12, 2016) – Trefoil Group, a fully-integrated, strategic marketing communications firm, announced today it has been named [...]
August 2016
Turning a Challenger Brand into a Contender: How to Create a Brand Presence
Legendary coach Vince Lombardi once said, “when you get into the end zone, act like you’ve been there before.” Rather than showing off, show your opponents that you expected to score – [...]
Building Blocks of the Marketing Communications Planning Process
While every plan is customized, a defined process guides its development. A good marketing communications plan is more than simply specifying tactics, budgets and timelines. But in today’s busy environment, the [...]
July 2016
Great Leaders. Great People.
Qualified job seekers are in the driver’s seat in today’s tight labor market, and companies in search of new workers are competing for talent with an urgency not seen before. Employers [...]
Storyselling
If you had a sales executive who didn’t see the value of the sales and marketing departments working closely together, would you want them to continue working for you? The inherent [...]
Millennialese: Speak the Language
Articles and websites devoted to hiring a millennial workforce are full of suggestions like, “embrace technology”, “make work fun” and “give them opportunities to learn.” Sure, these are all great ideas, [...]
June 2016
Micro-Moments: Big Decisions on Small Screens
The incredible rise of mobile devices has led to innumerable “micro-moment” opportunities throughout any given day that lead to purchasing decisions. Since they are happening all the time, you need to make [...]