Simple but Effective: The Switch to a Visual Content Experience


Imagine a future absent of text-heavy newsletters and unimaginative sales presentations. Now stop imagining, because it’s here. Today, almost any piece of traditional print collateral can be replaced by much more effective interactive content. And with the right digital marketing partner and software platform, you can easily start down the path to creating highly interactive visual content experiences today.

The Power of Interactive Content

We all know creating content requires valuable time and effort, both of which are wasted if customer engagement fails to perform as expected. But did you know?

  • According to Forbes, 91% of consumers prefer interactive and visual content over traditional, text-based media.
  • As a result, interactive content can generate 2x more conversions and 4-5x more pageviews than static content.[1]
  • This means increased audience interest and ROI is garnered by your content based solely on how it is presented.

World of Possibilities

This whole new world of digital content will allow you to revitalize sales tools, such as:

  • Brochures
  • Presentations
  • Event publications
  • Product catalogs
  • Thought leadership pieces
  • White papers
  • eBooks
  • Annual reports
  • And so much more!

Approaching these opportunities through a new lens offers you innovative ways to interact with customers and prospects while providing more creative ways to communicate company-wide performance internally, as well.

Creating Content with the Right Partner and Platform

Armed with a knowledgeable digital marketing partner and a flexible online platform, creating visual content experiences can be a relatively simple feat. With a multitude of platforms to choose from, you can customize a solution that fits your needs, developing a myriad of content that flourishes across every device.

But with so many options to choose from, how can you determine a best fit? Here are some tips:

  • Find the right balance between creativity and technical capabilities – free reign in the design process and the ability to measure results will ensure you can bring your visions to fruition – and monitor performance.
  • If leveraging an agency, take time to explore the extent of its capabilities and style of previous work– aligning your interests with the agency’s skillset will maximize the potential of creating the most effective interactive solution.

Obstacles to Overcome

As always, there will be obstacles to overcome. The right digital partner will help you navigate issues in stride, offering full support throughout the process. And because price is always a major factor in any buying equation, with a multitude of digital platforms available, there is bound to be an option that’s the perfect fit for your organization. Happy creating!