Three Ways to Attract New Prospects
Every day we see the smart, innovative and impactful work companies do. We also see how excited and driven they are to use their expertise to solve problems for clients. The [...]
Engage Audiences Better Through a Visual Content Experience
Imagine a future absent text-heavy newsletters and unimaginative sales presentations. Now stop imagining, because it’s here. Today, almost any piece of traditional print collateral can be replaced by much more effective [...]
Three Reasons Every Website Needs Lead Magnets
Picture this: your company participates at a job fair where the objective is to acquire the names, email addresses and phone numbers of the best and brightest candidates. And while your [...]
Go Digital or Go Home: The Impact of a Digital Marketing Transformation
The overwhelming impact of digital technology on our daily lives is unavoidable. And for marketers, it’s vital to keep pace with these advancements in order to stay in front of target [...]
Social Media + Public Relations = Trade Show Success
With trade show season quickly approaching, marketers are revisiting their show strategies, aiming to position their business as the must-see booth on the show floor. However, many companies still struggle to [...]
Five Steps to Improve the Success of your Demand Generation Program
Demand generation programs can be extremely effective in creating brand awareness and leads for your business. However, these programs often focus solely on digital advertising and fail to integrate offline components, [...]
Leverage Technology to Turn NPE2018 Conversations into Qualified Leads
Plastics Technology recently published an article post by our very own CEO, Mary Scheibel, in which she shares her thoughts on how smart manufacturers can bring technology innovations from their manufacturing environments [...]
Don’t Leave Your Leads on the Trade Show Floor
Here are 4 “don’ts” to maximize your trade show investment Planning for the perfect trade show is not for the faint of heart – setting up the right marketing plan, rallying [...]
Our Own Words: McKinsey & Company – Organic Growth
McKinsey & Company recently published an article titled The Roots of Organic Growth, which outlines the path many successful companies take to achieve profitable growth results. To gain insight into the [...]
Marketing Trends 2018: How to Make Your Marketing Plan Count
For marketing to truly matter, it has to produce measurable business results. Blame it on my investor relations background, but since founding Trefoil Group more than 25 years ago, this has [...]