For marketing to truly matter, it has to produce measurable business results. Blame it on my investor relations background, but since founding Trefoil Group more than 25 years ago, this has [...]
The incredible rise of mobile devices has led to innumerable “micro-moment” opportunities throughout any given day that lead to purchasing decisions. Since they are happening all the time, you need to [...]
As everyone is busy giving thanks at this wonderful time of year, I wanted to get in on the action. And although there’s always the old adage, “nice guys finish last”, [...]
Having worked hard throughout my career to manage the complexities associated with juggling a career, family and community involvement, I can tell you with certainty: Work/Life Balance is a myth. The concept [...]
I was recently presented with a piece of the Berlin Wall as a thank you gift for my service as global president of IPREX, a worldwide network of communications agencies. This [...]
Taking on the Lions and Tigers and Bears of the New Marketplace With the forces of technology and globalization swirling all around, B2B marketers sometimes might feel like Dorothy, jolted as she lands in the [...]
Storytelling is essential to attracting, retaining and aligning the talent you need. Here’s a simple little secret to winning the talent game: Great people want to work for great companies. The good news is that [...]
It’s a big change – and a great opportunity to make a strong impression. In our last post, we looked at reasons you might change your company’s name. Should you decide to go that route, [...]
Or, why you need a smart distribution strategy to support all that great content We’ve been talking a lot here lately about creating compelling content. But that’s only half the battle of successful content marketing; [...]
Even for seasoned professionals, it’s crucial to keep expanding horizons Walt Disney toured the country’s creative landmarks. The Beatles traveled to India. Steve Jobs took a calligraphy course. And last week, I visited Prague. Granted, [...]
