The Opportunity
Leverage RJW Logistics’ differentiated business model and unmatched performance as cornerstones for a new brand narrative that positions RJW as a market contender, elevating the company from logistics provider to strategic growth catalyst for today’s retail CPG suppliers.
5 Areas Critical to Sustained, Accelerated Success
Company Rebrand
Differentiate the company’s Middle Mile retail logistics expertise as a critical CPG growth driver, showcasing its ability to get products to shelves faster, with greater accuracy at a lower cost – every time.
Reset Expectations of What a 3PL Should Deliver
Drive market understanding of the value a 3PL should deliver – compliance expertise, technology innovation, industryleading performance, business partner and more – all critical to turning CPG supply chains into business growth drivers.
Recognized Expertise on a National Stage
Create a proactive PR & Awards Program that catapults key RJW Logistics’ executives into the national spotlight, inserting them as thought leaders into key national trade publications, select national and regional dailies and into contention for award recognition.
New Website
A new website that showcases the brand and establishes credibility through thought-leadership content, in addition to serving as an online hub for lead generation.
Multichannel Marketing Program
Designed to elevate awareness of the company’s differentiated services and value, while establishing expertise, driving reputational trust and accelerating sales.
Results
RJW Logistics exceeded growth targets
and realized a successful exit.
Established credibility and trust
delivering 175+ earned media placements that reached 187,156,000+ readers nationwide, in addition to 15 industry awards received, including the Impact Award, Green Supply Chain Partner, Pros 2 Know, Women in Supply Chain and Top Supply Chain Partner.
Organic search strategies drove a 165%
increase
in search visibility, creating a new way to drive high-quality traffic to the site.
Accelerated engagement with CPG
targets
by producing a 50% increase in organic website traffic and a 31% increase in form submissions.
Evolved visual brand with a new
tradeshow presence
to build RJW Logistics’ reputation as a retail logistics expert and innovator.
RJW Logistics exceeded growth targets
and realized a successful exit.
Established credibility and trust
delivering 175+ earned media placements that reached 187,156,000+ readers nationwide, in addition to 15 industry awards received, including the Impact Award, Green Supply Chain Partner, Pros 2 Know, Women in Supply Chain and Top Supply Chain Partner.
Organic search strategies drove a 165% increase
in search visibility, creating a new way to drive high-quality traffic to the site.
Accelerated engagement with CPG targets
by producing a 50% increase in organic website traffic and a 31% increase in form submissions.
Evolved visual brand with a new tradeshow presence
to build RJW Logistics’ reputation as a retail logistics expert and innovator.