The Opportunity
A pioneering force in the industry, Hoffer Plastics marked its 70th anniversary with significant milestones, including the elevation of its three third generation leaders to Co-CEOs. Committed to honoring its legacy while forging a bold path forward, the new leaders recognized the need for an experienced PR partner to strategically shape and share its evolving story.
5 Areas Critical to Sustained, Accelerated Success
Brand Refresh
Reposition the company’s value in a 5-point messaging platform, laying the foundation for communications with the media, and creating relevance around the company’s value, points of differentiation and expertise.
Strategic Media Outreach
Media relations efforts engage national trade publications and local Chicago-area news outlets, reinforcing the company’s leadership position and emphasizing its visionary approach and innovative advancements in manufacturing.
Content Development
Ongoing thought leadership content shared on the Hoffer Plastics website not only reinforces the company’s industry expertise but also fuels media outreach efforts, accelerating successful placements.
Organic Social Media
The work we are doing in media relations, our media wins and new, authored content are being repurposed on Linked In to expand reach, extend value and maximize the return on marketing investment.
Sales & Marketing Alignment
Alignment with the Hoffer Plastics sales organization enables us to function as “One Team,” improving communications, building trust and enhancing overall performance.
Results
Grew Hoffer Plastics’ LinkedIn following
and engagement,
building upon an already strong foundation to drive a 718.76% increase in impressions and 123.57% increase in followers year-over-year.
Seamlessly integrated with the Hoffer
Plastics marketing and sales teams
to identify, support and promote significant achievements, including the prestigious IndustryWeek Best Plants 2025 award.
Solidified the company’s leadership
position
securing 3,312,704 earned impressions through media relations efforts across 12 months.
Built Hoffer Plastics’ reputation as a
collaborator and innovator,
leveraging relationships with leading packaging supply chain partners to secure trade show booth interviews, videos and broad media interest.
Established a foothold in the MedTech
industry
leveraging trade media, launching digital marketing and securing conference presentations to drive awareness and open the door to new opportunities.
Grew Hoffer Plastics’ LinkedIn following and engagement,
building upon an already strong foundation to drive a 718.76% increase in impressions and 123.57% increase in followers year-over-year.
Seamlessly integrated with the Hoffer Plastics marketing and sales teams
to identify, support and promote significant achievements, including the prestigious IndustryWeek Best Plants 2025 award.
Solidified the company’s leadership position
securing 3,312,704 earned impressions through media relations efforts across 12 months.
Built Hoffer Plastics’ reputation as a collaborator and innovator,
leveraging relationships with leading packaging supply chain partners to secure trade show booth interviews, videos and broad media interest.
Established a foothold in the MedTech industry
leveraging trade media, launching digital marketing and securing conference presentations to drive awareness and open the door to new opportunities.