While every plan is customized, a defined process guides its development.
A good marketing communications plan is more than simply specifying tactics, budgets and timelines. But in today’s busy environment, the essential building blocks of a strong strategic plan are too often overlooked. This leads to missed opportunities, misguided actions and an overall lack of productivity.
If you want to create a strong plan that drives the results and ROI you need to compete, you have to follow a proven process.
Here are the 10 steps to our proven marketing communications planning process:
- Assess Current Situation – Knowing where the business is today and prioritizing needs determines what must be achieved tomorrow.
- Compare Business & Marketing Goals – Defining quantifiable goals maximizes measurable business results and drives marketing strategy and accountability.
- Define Target Audiences – Identifying and prioritizing targets ensures an accurate focus and cost-effective resource allocation.
- Perform Market Research, Background Building & Discovery – Obtaining industry and market knowledge is vital to cementing a grounded approach.
- Develop Strategies to Drive Actions – Starting at a high level and then fleshing out strategies dictates the overall approach and tactics.
- Create and Disseminate Content (Public Relations, Social Media, etc.) – Publishing relevant content across multiple channels drives awareness and engagement.
- Leverage Digital Assets – Communicating brand messaging on a dedicated website and across an array of online channels is crucial to engage today’s audiences.
- Advertising – Building awareness and stimulating interest, as creatively and efficiently as possible, shapes audience behavior and action.
- Monitoring & Measuring Success – Analyzing what’s working and what’s not throughout the journey guarantees that the focus continues to be on the results.
- Ongoing Counsel & Plan Evolution – Engaging in ongoing counsel provides the insights necessary for continual strategy evolution in a dynamic business environment.
For more information on putting together your next successful marketing communications plan, please contact us.