Local bank supporting growth efforts with a new branding and communications program

MILWAUKEE (May 7, 2015) – Established in 1892 in Mukwonago, WI, Citizens Bank (formerly Citizens Bank of Mukwonago) has provided quality banking services to personal and business customers in this area for many years. With a commitment to getting to know its customers in order to provide the best financial services, and being heavily involved in the community, Citizens Bank has always relied on its loyal, local customer base in and around Mukwonago.

However, Citizens Bank has been expanding into other neighboring communities. And in order to ensure that all their current and prospective customers are aware of their extensive line of products and services, as well as their focus on successful financial futures for all their customers, the marketing team at Citizens Bank knew they needed to refresh their external communications. They approached Trefoil Group to update their brand, logo, tagline, website messaging and other online and offline collateral pieces.

With a unique value proposition centering around the commitment, dedication and expertise of the people who work at the bank, as well as the bank’s ability to get to know its clients on a personal basis, Trefoil Group was eager to begin their work, telling the bank’s compelling story.

“This is a great opportunity for us to help Citizens Bank build even more awareness around all they have to offer in the communities they serve,” said Nancy Woltzen, Director of Client Services, “they are a great bank, with great people, a robust line of products services and sound corporate values, and we look forward to helping them grow their business.”

With an updated strategy that focuses on providing the best financial services for every stage of life or business, the new tagline “For Now. For the Future” is being used as the basis to communicate their long-term approach to serving customers in everything they do.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to trefoilgroup.com.