News hires, promotion to play key role in delivering business results for B2B clients

MILWAUKEE (May 4, 2015) – Trefoil Group, a strategic marketing communications firm, is enhancing its ability to serve its current and growing B2B client base by rounding out its client services offerings through strategic hires and the promotion of a key contributor on the Trefoil team.

The realignment of client service offerings heightens the firm’s expertise and maximizes the competencies and strengths of the entire client services team.

“As our clients’ needs evolve, a diverse range of talents becomes increasingly important,” said Mary Scheibel, principal of Trefoil Group. “I’m excited about the Trefoil Group team. Their individual expertise and collective skills sets are the key drivers that allow us to be impact players and make meaningful contributions to our clients’ successes.”

Joining the team are Laura Leszczynski as account manager and Jeanne Siejkowski as senior account executive. Leszczynski comes to Trefoil with a broad range of experience from providing strategic counsel to designing and executing integrated marketing plans to business development. Siejkowski brings over ten years of experience in account management work including integrated marketing planning, interactive initiatives, public relations and project management.

In addition, Allison Kucek who joined Trefoil Group as an intern in 2013 was recently promoted to account executive. Kucek has played a key role in client engagements, leveraging a growing skill set in branding, content development, public relations and project management.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 115 offices and 1,500 professionals in 33 countries. For more information about Trefoil Group, go to