Content Matters. Maybe Even More Than You Think.
According to Forbes, more than 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Yet many companies fail to include a strong emphasis on content creation in their marketing programs.
If this is you, you may want to rethink this. Strong, useful content is fundamental to a digital marketing program’s success. So much so that Google’s “helpful content update,” which rolled out in August 2022, continues search engines’ evolution away from keyword-driven copy and toward “people-first content.”
By publishing high-quality content across multiple channels, you will establish your company as an authority and boost your reputation with content that is more likely to be shared and referenced.