Walt Disney toured the country’s creative landmarks.
The Beatles traveled to India.
Steve Jobs took a calligraphy course.
And last week, I visited Prague.
Granted, I may not be on the cusp of a creative breakthrough akin to Disneyland, The White Album or the Macintosh.
But I still came away motivated by the diversity of ideas I witnessed during the Fall meeting for the European partners of IPREX, our global network of marketing communications partners, which I’m now serving as president.
The IPREX meetings are always invigorating – and not just in terms of locale, but also in terms of the perspectives we share among agencies of all shapes and sizes from around the world. I always return full of ideas for new offers to customers, new approaches to marketing, new solutions to challenges.
