TG’s latest Business Insights update provides looks into how the CMO’s role is shifting, what a marketing ecosystem is, and GDPR from a B2B marketer’s perspective.

Redefining the CMO – Deloitte
Times are changing! Often tasked with driving revenue, a CMO’s job description must change as well.
Tell Me How
Discussions in Digital: What’s a marketing ecosystem and what does it mean for marketers? – McKinsey
Modern day marketing ecosystems are complex networks of vendors and contractors, which create opportunities for businesses and make new demands on marketers.
How to Adapt
GDPR and The B2B Marketer: Ready or Not, Here I Come – Forbes
Embrace the upcoming EU GDPR compliance deadline to improve your strategies and adapt to your customers’ demands. Move beyond fear and confusion to reap the benefits!
Get Ready

Key Takeaways
Businesses will be hard-pressed to succeed in today’s changing marketing climate without the ability to implement fluid strategies and maintain an agile frame of mind. We can help you succeed!

To discuss any of these topics in more detail, please give me a call!
Trefoil Group