Nurture Your Leads & Avoid the “One & Done” Thank You E-mail
Trade shows are a terrific way to generate new leads – but sales don’t happen overnight. Sales cycles can be long, especially for more expensive purchases. And today’s savvy buyers want to get to know you online before taking your sales call. Use your post-show thank you email as the first step in a lead nurturing program that catches the recipient’s attention with relevant, engaging content. Keep their attention with ongoing communications that link them to your website for more. This will allow you to retarget them: keeping warm leads warm, warming up those leads that start cold, and turning interest into real consideration.