Content marketing takes on many roles. When the primary role is to drive engagement and generate leads, we utilize an integrated approach to cast the widest net to reach the widest audience. For a closer look at how to leverage owned, earned and paid media to maximize your content marketing efforts, review this infographic.

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Now that you’ve generated a buzz and your audience is captivated, the next step is to nurture your leads with timely content, specifically targeting your newly engaged prospects.