Another reason to optimize your website’s mobile user experience sooner rather than later.


It’s not likely going to be the end of the world as we know it, but Google is reportedly making an important update to its mobile search algorithm on April 21st that will impact websites around the globe. How large of an impact is yet to be determined, but this is definitely another sign that now is the time to make sure your website’s user experience is optimized for mobility.

Although mobile-friendliness has become a vital consideration for search rankings over the past few years, mobile.optthe hype circulating around the April 21st update suggests it will create even more separation between the haves and have-nots. With an estimated amount of over 60% of all searches now being performed on mobile devices, Google’s updates continue to reflect this clear shift in user experience.

Here are two important considerations for optimizing your website to reach your mobile audience:

Define the user experience – How is your current website content being displayed on mobile devices versus desktops? Are you conveying your message in the most user-friendly way possible across the vast range of screen sizes? By programming your site with a mobile template, adapting its layout and text per screen – from phone to tablet to desktop, using the same URL – giving a website a responsive design has become a popular and effective solution for optimizing end-user experience.

Identify the best way to meet viewer needs – What are you trying to achieve with your mobile presence? Do you want to provide viewers with the same information for both desktop and mobile searches, or is it better to give them quicker, easier access to info on-the-go with a separate mobile website?  Creating a separate site, with a specific URL for mobile viewing only, will allow viewers to get to the info they’re looking for faster (e.g. product info, menus, ATM locations, etc.).

Furthermore, if a mobile audience is looking for immediate access to this info on a relatively frequent basis, or they need to perform an action (place an order, make a reservation, check account balances, etc.), creating an accompanying app may further enhance the overall mobile user experience.


With technology influencing Google search rankings across different devices, it’s crucial for businesses to gear their web strategy toward both an optimal mobile and desktop experience, based on the questions above. Inevitably, your website will find an increasing audience across mobile devices and you need to consider how this user experience will impact your ability to market your company.


Contact us for an analysis of your current website, and we can help your online strategy incorporate a mobile-friendly user experience that best suits your target audience and intended message.