Integrate Your CRM and Marketing Automation.
Turning prospects into customers, and customers into loyal fans, is an ongoing, cross-functional process. Just as sales and marketing teams need to collaborate, their technology platforms need to work together, too.
Consider your customer relationship management software (CRM) and marketing automation platform. When you use these two technologies in tandem, sharing information and insights across the platforms, you gain a full picture of the customer journey while creating a more streamlined process and a more seamless experience for customers.
As a result, not only are sales teams able to identify qualified leads more effectively – allowing them to engage and follow up with potential customers – but they can also provide insights into what topics gain the most engagement. In turn, that helps marketing create more informed, effective campaigns moving forward.
Integrating CRM and marketing automation software can help: