Engage in Pre and Post Show Organic and Paid Social Media Opportunities
As one of the best channels to increase brand awareness and loyalty, social media platforms provide both organic and paid advertising opportunities. One easy way to begin building your opportunity pipeline is by promoting your attendance at the show ahead of time. Tagging the trade show hosts and using related hashtags in your posts can maximize your organic reach. This allows you to gain exposure that furthers top-of-mind awareness with people interested in or attending the show.
Following the show, recap posts can help you to continue to engage with attendees – using both organic posts and paid ads. LinkedIn offers advertising options that target your own database of contacts. Adding leads from the show to your database will help you stay in front of them across multiple channels in the future. These tactics will enable you to target buyers with a variety of communications that keep your company in their consideration sets.