The new event-based model gives you wholistic insight into the customer journey and the actions that users take on your website. Data will more specifically emphasize user engagement, or actions, as a measure of success. Data previously reported by Universal Analytics including bounce rate, sessions, total users and pageviews will be replaced by engagement rate, events, and other measurements of overall site performance. This will enable you to better determine how your messaging resonates with target audiences. Because data is captured across devices (desktop, tablet mobile) AND across platforms (website, app, offline channels), marketers will also have greater insights into what channels are most effective.
With its updated user-friendly interface, the GA4 dashboard has re-categorized and streamlined information to provide you a more helpful at-a-glance view. As you migrate your data to GA4, you can also configure this dashboard exactly how you want it based upon the data you care about most.