MILWAUKEE (Oct. 23, 2013) – Trefoil Group, a strategic marketing communications firm, welcomes its newest IPREX partners, Casa da Notícia Comunicação, based in Sao Paulo, Brazil, and Mason Williams, based in the United Kingdom.

Casa da Notícia offers a wide range of specialties, including media relations, relationship management, events, crisis communication, and social media management. The agency supports clients in industry sectors including construction, automotive, entertainment, healthcare and finance.
Mason Williams has built a strong digital practice while also specializing in crisis preparedness and control for consumer clients. Focus markets include toys, hair care, luxury, automotive, wine & beer, and sport, with particular expertise in hotels and hospitality.

“The addition of both these talented agencies brings valuable expertise that will strengthen the IPREX network,” said John Scheibel, CEO of Trefoil Group and Global President of IPREX, “For Trefoil Group, it also adds to our reach and the value we provide to our clients.”

Trefoil Group is the sole Wisconsin-based member of IPREX, a global network of independent marketing communications agencies with 113 offices in North and South America, Europe, the Middle East and Asia Pacific.

IPREX’s purpose is to offer public relations excellence to clients, wherever their businesses take them. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.
For more information on IPREX, please visit

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 115 offices and 1,500 professionals in 33 countries. For more information about Trefoil Group, go to