Mary Scheibel to highlight issue at Penn State Erie’s Innovation and Emerging Plastics Technologies Conference

MILWAUKEE (June 17, 2014) – Many manufacturers have the right attributes to attract the top-tier skilled workforce they need to succeed. But they often aren’t telling these stories to their greatest advantage.

That’s the message that Mary Scheibel, Principal and Founder of Trefoil Group, will share during her presentation on Thursday, June 19, at the Innovation and Emerging Plastics Technologies Conference at Penn State Erie, The Behrend College.

The presentation, titled “When Supply & Demand Don’t Align: Winning the Talent Game,” will focus on what manufacturers can do to overcome the widening skills gap. In addition to exploring digital marketing, public relations and social media as effective tools in talent acquisition, Scheibel will offer tips on how to become a good storyteller to build reputation and ultimately help companies win the talent game.

“Many manufacturers today have the right blend of technology and innovation, but they don’t always leverage these assets,” said Scheibel. “Inside every manufacturer is the potential to use these qualities to be a thought leader and a magnet for talent. Manufacturers must develop a game plan to put the pieces of their story together.”

Trefoil Group has worked with manufacturers for over 20 years, helping dozens of companies to own the leadership position in their niche through strategic marketing communications. Scheibel’s presentation is the latest of many before local, regional and national audiences on using branding coupled with a strategic marketing plan to produce measurable results in talent acquisition and other essential initiatives. Her insights also have been published in a variety of industry publications, including a recent series in Plastics Today.

Penn State Erie, home to one of four accredited plastics programs in the United States, will host the two-day conference, June 18th-19th, which will feature half-hour presentations from leading industry professionals.

For more information about the presentation, or to request a copy, please contact Mary Scheibel, or (414) 270-3513.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 115 offices and 1,500 professionals in 33 countries. For more information about Trefoil Group, go to