Milwaukee, WI (December 11, 2012) – Mary Scheibel and Andy Narrai, Principal and President of Trefoil Group, a strategic marketing communications firm, will present the key components of a successful integrated marketing program as part of the Women in Manufacturing webinar series on December 13th.

Women in Manufacturing is a community designed exclusively for women who have chosen a career in the manufacturing industry and want to share perspectives, gain cutting edge manufacturing information, improve leadership and communication skills, participate in sponsoring programs and network with industry peers.

Trefoil Group has worked with manufacturers for over 20 years, helping brand and position dozens of companies to own the leadership position in their niche.  Both Scheibel and Narrai have spoken to local, regional and national audiences on the importance of having a compelling and differentiating brand coupled with a strategic marketing plan to produce measurable results.

“In today’s hyper-competitive and all too often heavily commoditized marketplace, manufacturers need to leverage the power of marketing communications to seize and maintain the leadership position in everything from business development to customer retention to talent acquisition,” said Scheibel.

The presentation, “Marketing: A Manufacturer’s Biggest Growth Opportunity,” will address the expanded role marketing is playing today in manufacturing as digital channels and new media open new opportunities to augment sales and reach target audiences efficiently and effectively.

Attendees to the webinar will learn how to: stop treating marketing as an expense and start looking at it as an investment; discover their company’s true brand and create a compelling story around it; leverage their website as a marketing hub to reach customers in a crowded online marketplace; better align sales and marketing; and equip their sales team with a better tools.

The webinar is at 12:15 EST on Thursday, December 13th and registration is open to both WIM/PMA members for $49 and nonmembers for $199.  The webinar will include approximately 50-minute presentation and a brief Q & A session at the end.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to