Waukesha, WI April 4, 2011— Trefoil Group Principal, Mary Scheibel, will be presenting on public relations’ impact on sales at the alliance breakfast club on April 7 from 7 to 9am. The breakfast will be held at the Country Springs Hotel & Conference Center in Pewaukee.

Scheibel’s presentation will focus on the importance of creating differentiation for your business through public relations. Some key points will include: creating a meaningful brand, telling ‘sticky stories’, positioning your business as a thought leader, and aligning your marketing and PR with sales.

“We are pleased to have this opportunity to share our insights with local companies,” Scheibel said. “We believe that this knowledge can have a marked impact on these companies as they move forward, and in turn on the community.”

The alliance breakfast club is a monthly breakfast hosted by the Waukesha Business Alliance that offers opportunities for networking and educational presentations. The presenters are experts on a pertinent topic that helps to fuel local business growth. The events can also help to foster business relationships. Presentation topics range from sales and human resources, to marketing and social media.

To register for the event, please go to www.waukesha.org.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to www.trefoilgroup.com.