Brings Next Generation Leaders’ Voices to Key Executive Committee Position
Allison Kucek, Trefoil Group Account Director, will lead the IPREX Emerging Leaders Committee and serve as a key member of the organization’s Executive Committee.
A global network of independent communications agencies comprised of more than 100 offices spanning 26 countries, IPREX gives Trefoil Group clients access to a $500 M+ network of marketing experts across industries, markets, and the globe.
As the emerging leaders chair, Kucek represents the interests of next generation leaders – helping create ongoing education and development opportunities as well as peer-to-peer agency connections. Kucek will also work to leverage these talents, perspectives, and individuals to support the IPREX Global board, and advance the goals of the network.
Kucek was a member of the IPREX Inaugural Academy Class in 2021, a nine-month educational program to accelerate the success of emerging agency leaders. The program is designed to build personal leadership skills, foster an understanding of agency best practices, and establish peer relationships. According to Kucek, “participation in this program enabled me to learn from successful agency leaders across a broad range of industries, agencies, and competencies. It broadened my perspectives, helped build unique skillsets, and enabled me to build a global network of colleagues.”
According to Mary Scheibel, Trefoil Group CEO, “I have had the privilege of working alongside Allison for the past nine years, when she joined the agency as an intern. I was not surprised that Allison was tapped to lead the emerging leaders committee. She is a smart, rigorous, poised and accomplished young professional. I’m excited about Allison’s ability to apply all that she’s learning from IPREX to accelerate agency and client success, and am confident she will be a strong contributor to IPREX and to the Executive Leadership team.”
About Trefoil Group
An integrated marketing communications firm, Trefoil Group creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil Group is committed to unleash its potential to drive clients’ businesses forward.
IPREX is a $508 million network of communication agencies with more than 1,100 communications professionals in more than 100 markets globally. IPREX leverages the entrepreneurial energy, expertise and connections of the best independent PR and communications agencies across the globe, making it the top global communications and PR network in the world.