MILWAUKEE (July 15, 2025) – Trefoil, a leading B2B marketing agency, launched today its AI Search Optimization service designed to help companies ‘become the answer’ for AI generative searches. 90% of B2B buyers now use generative AI in their purchase process – from researching vendors to validating decisions[1], putting new pressure on brands to control how they’re represented in AI-generated results.
Trefoil’s AI-readiness program equips B2B companies with two complementary strategies: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). AEO improves visibility within voice assistants and AI-powered features like Google’s AI Overviews, while GEO accelerates brands’ ability to appear in generative platforms such as ChatGPT and Gemini.
Trefoil’s AI Search Optimization Service is designed to complement existing marketing strategies across content, digital marketing, thought leadership, public relations and more. Built on a foundation of Search Engine Optimization (SEO), AI Search Optimization ensures that content is structured, cited and trusted in ways that reflect how modern search engines and AI platforms evaluate and deliver information.
“We’re at an intersection of SEO, AEO and GEO,” said Jill Schroeder, president of Trefoil. “By aligning with how decision makers actually search and engage, our new AI Search Optimization offer enables companies to build visibility and engagement across all search platforms. This accelerates market perceptions of their brand’s authoritative expertise,” added Schroeder. “By helping companies leverage new patterns of discovery and decision-making, we’re advancing our ability to deliver innovative services that directly impact B2B business growth.”
Trefoil’s AI Search Optimization service is particularly valuable for companies operating in complex, highly technical categories – such as manufacturing, technology, professional services and logistics – where visibility, trust and clarity are critical. For more information about AI Search Optimization, visit our website.
About Trefoil
Trefoil is an integrated marketing communications firm that helps B2B companies increase market share and build long-term business value. Using data-driven insights, we develop performance-focused brand strategies and multi-channel marketing programs that differentiate, drive engagement and elevate market perceptions. Guided by the belief that marketing should accelerate growth, Trefoil delivers transformative solutions that move businesses forward. Learn more at trefoilgroup.com, or follow us on LinkedIn or Facebook.
[1] Forrester Research, Buying in the Age of Generative AI report, cited in “B2B Buying in the Age of GenAI,” What It Means podcast, Nov. 21, 2024.
