Expansion of Client Services team heightens B2B manufacturing expertise
MILWAUKEE, WI (November 11, 2022) – Trefoil Group, an integrated marketing agency, is delighted to welcome Melissa Shearer as Senior Account Executive. Shearer joins the agency with nearly 10 years of experience in designing and executing marketing programs for manufacturers and supply chain partners.
As Senior Account Executive, Shearer holds responsibility for managing client relationships and working with individuals across the agency to ensure programs are executed on time, on budget and on strategy. With a particular focus on aligning executions with client business objectives, she provides critical support across multi-channel programs that include content marketing, public relations, digital, branding, social media and more.
“With experience in project management, technical expertise and an analytical mindset, Melissa’s background integrates perfectly with Trefoil Group’s mission to deliver exceptional business results through innovative, strategic marketing programs,” said Jill Schroeder, President. “As a member of the Client Service Team, Melissa plays an important role in accelerating our clients’ success.”
Over her 20-year career, Shearer previously held roles in both agency and corporate settings focused on B2B marketing and communication. With an appreciation for sharing knowledge and best practices with industry peers, she is a member of Women in Manufacturing (WiM) and served as a member of the MAPP Young Professionals Network Executive Committee.
About Trefoil Group
An integrated marketing communications firm, Trefoil Group creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil Group is committed to unleash its potential to drive client businesses forward