Neira to lead the development and execution of digital-channel programs

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MILWAUKEE, WI (April 13, 2022)Trefoil Group, an integrated marketing agency, hires Michelle Neira as Account and Digital Services Director. This new role demonstrates Trefoil Group’s accelerated adoption of multi-channel digital marketing strategies across the agency and its clients.

As Account and Digital Services Director, Neira is responsible for managing and overseeing the implementation of digital program strategies that leverage a broad range of digital content and media solutions including email, video, social, website and advertising.

Through Trefoil Group’s digital media partnerships with Q1Media and Spectrum Reach, and the agency’s utilization of SharpSpring’s All-in-One Marketing Automation Platform, Neira is positioned to effectively drive a greater return on client marketing investments. This model enables Trefoil Group to leverage Neira’s niche expertise by providing its mid-market clients with an affordable yet comprehensive suite of digital marketing solutions.

“We are excited to have Michelle on the Trefoil Group team,” said Mary Scheibel, CEO. “This newly created position enables us to accelerate our clients’ digital transformations. With the B2B space continuously evolving, the adoption of digital marketing channels is critical to client success.”

According to Gartner, 72% of a company’s marketing budget is now going to purely digital channels, including owned digital, paid and earned. As this trend accelerates, it is increasingly important to design holistic marketing programs that integrate sales strategies, the development of content and digital technologies to drive brand awareness and lead generation.

“Data-driven campaigns are critical to success today,” said Neira. “A great digital marketing strategy builds on the premise that customers and prospects are increasingly looking for solutions on-line. I am excited to be part of the Trefoil Group team and look forward to designing multi-channel digital marketing models that deliver exceptional results and provide insights that influence future outcomes and drive our clients’ businesses forward.”

A graduate of the University of Wisconsin – Whitewater, Neira has a Bachelor of Arts degree in Communications. Neira, who joined the company in 2021, is a member of the Waukesha County Business Alliance and a marketing board member for the Waukesha Education Foundation.

About Trefoil Group
An integrated marketing communications firm, Trefoil Group provides the razor-sharp focus companies need to advance their businesses in today’s increasingly complex business environment. A full range of services that include strategy consulting, creative and market engagement are designed to drive business performance and measurable results. As a partner of IPREX, Trefoil Group has access to a network of communications agencies, with 1,800 staff and 115 offices worldwide. For more information about Trefoil Group, please visit trefoilgroup.com, or follow on LinkedIn, Facebook and Twitter.

FOR MORE INFORMATION, CONTACT:

Kirsten Hewitt, Assistant Account Executive
925.699.8071
khewitt@trefoilgroup.com