Kucek to Continue Supporting Mid-Market Manufacturing Growth and Agency Talent Development


MILWAUKEE (May 19, 2023) – Trefoil Group, an integrated marketing agency based in Milwaukee, announced today the promotion of Allison Kucek to VP of Client Services, effective immediately. Kucek’s promotion to VP of Client Services marks her continued emergence as a strategic marketing leader specializing in the mid-market manufacturing sector.

Kucek joined the agency in 2013 as a Client Services and New Business Intern and has accrued experience designing and managing strategic marketing programs that drive growth and value for a range of B2B clients. She works alongside executive leaders and the agency’s Creative and Digital teams through day-to-day responsibilities such as strategy specification, content development, public and media relations, social media, web design, digital marketing and strategic communications. Her work has accelerated the success of mid-market manufacturers entering new markets and positioned clients as customers’ and employees’ first choice, leveraging branding and messaging to achieve internal alignment and enable sales.

Kucek most recently held the role of Account Director and continues to manage the professional development of the agency’s Client Services team. She is also a member of Women in Manufacturing and chairs the Emerging Leaders Committee of IPREX, an international network of marketing-communications agencies.

“This promotion recognizes Allison’s commitment to Trefoil Group’s growth and client success,” said President Jill Schroeder. “Over the last nine years, Allison has developed deep expertise managing strategic marketing programs for mid-market manufacturers across the US, making herself an invaluable asset to our firm and clients.”

Kucek is a 2013 graduate of the University of Wisconsin – Madison, where she earned a Bachelor of Arts degree in Economics and English Language and Linguistics.

About Trefoil Group
An integrated marketing communications firm, Trefoil Group creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil Group is committed to delivering transformational marketing that drives businesses forward. For more information about Trefoil Group, visit us at www.trefoilgroup.com or follow us on LinkedIn, Facebook or Twitter.

Benjamin Koziol, Assistant Account Executive