Cabot and Shaw’s growth as professionals adds notable value to company’s continued growth

Carly Cabot Headshot Kayleigh Shaw-Headshot

MILWAUKEE, WI (August 31, 2021)Trefoil Group, an integrated marketing agency based in Milwaukee, WI, announced today the promotions of Carly Cabot and Kayleigh Shaw to Senior Account Executives, effective immediately. Their respective promotions recognize the contributions Cabot and Shaw have made to the agency and the impact they are making across key accounts.

As Senior Account Executives, Cabot and Shaw are taking on larger roles in managing multi-channel marketing programs across the agency’s account base. Hired in 2019, this is the second promotion for each woman, whose respective level of talent and commitment has set a standard for their roles.

“At Trefoil Group, we are committed to developing young talent into our future marketing and communication leaders,” says Jill Schroeder, Executive Vice President. “This promotion recognizes the rigor and dedication that Carly and Kayleigh exemplify, and how that translates into value across their accounts.”

Cabot provides critical support across multi-channel programs for a broad range of clients, with an emphasis on B2B manufacturing, retail logistics and material handling equipment. She drives day-to-day client communications while collaborating with internal Client Service, Digital and Creative teams to support creation of impactful marketing executions.

Cabot is a 2018 graduate of Slippery Rock University in Pennsylvania, where she earned a Bachelor of Science degree in Communications.

Shaw serves as a day-to-day client lead on both B2B and B2C accounts. She guides integrated internal teams to produce marketing executions that exceed client expectations and drive business performance.

Shaw is a 2018 graduate of the University of Wisconsin – Whitewater, where she earned a Bachelor of Arts degree in Communications and a Bachelor of Science degree in Creative Writing.

About Trefoil Group
An integrated marketing communications firm, Trefoil Group provides the razor-sharp focus companies need to advance their businesses in today’s increasingly complex business environment. A full range of services that include strategy consulting, creative and market engagement are designed to drive business performance and measurable results. As a partner of IPREX, Trefoil Group has access to a network of communications agencies, with 1,800 staff and 115 offices worldwide. For more information about Trefoil Group, please visit, or follow on LinkedIn, Facebook and Twitter.


Kirsten Hewitt, Assistant Account Executive