Trefoil group promotes carly capel and kayleigh shaw to account managers

Capel and Shaw Lead Day-to-Day Management of Agency’s Key Accounts

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MILWAUKEE, WI (May 19, 2023) – Trefoil Group, an integrated marketing agency based in Milwaukee, announced today the promotions of Carly Capel and Kayleigh Shaw to Account Managers, effective immediately. Their respective promotions recognize Capel and Shaw’s leadership across the agency’s client base and contributions to its mission of delivering exceptional business results.

As Account Managers, Capel and Shaw are responsible for day-to-day management and execution of clients’ multichannel marketing programs that include development of digital content strategies, public relations, social media and beyond. Both women joined the agency in 2019 and play critical roles in accelerating the contribution of marketing to business growth, working with junior associates to instill this sensibility across client programs.

“At Trefoil Group, we are committed to developing talent in-house and advancing tomorrow’s marketing and communications leaders,” said President Jill Schroeder. “Both Kayleigh and Carly bring unique and continually evolving skillsets that position our clients and the agency for long-term success. They are rigorous and passionate about exceeding client expectations.”

Capel provides support to key accounts with an emphasis on equipment manufacturers and retail logistics. Across accounts, she has been instrumental in evolving the agency’s PR processes to secure national placements by driving assessments of expertise and relevance. She is a graduate of Slippery Rock University in Pennsylvania, where she earned a Bachelor of Science degree in Communications.

Shaw serves as a day-to-day client lead for clients in the packaging supply chain and product manufacturers. She brings expertise in sales enablement and brand integration in addition to building social media strategies for B2B brands. She is a graduate of the University of Wisconsin-Whitewater, where she earned a Bachelor of Arts degree in Communications and a Bachelor of Science degree in Creative Writing. Shaw is also a member of FUEL Milwaukee.

About Trefoil Group
An integrated marketing communications firm, Trefoil Group creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil Group is committed to delivering transformational marketing that drives businesses forward. For more information about Trefoil Group, please visit, or follow on LinkedIn, Facebook and Twitter.


Benjamin Koziol, Assistant Account Executive