Certifications Expand Team’s Knowledge and Capabilities to Accelerate Client Success


MILWAUKEE, WI (December 21, 2022)Trefoil Group, an integrated marketing agency, is pleased to announce that two team members, Michael Black and Bailey Gaffney, recently gained SharpSpring Marketing Automation Essentials Certifications.

These certifications allow Trefoil Group to continue building its SharpSpring Silver Partnership, providing greater value to clients. Equipping the digital services team with mastery of the platform creates opportunities to design and implement digital marketing strategies through aggregated data.

As a leading provider of marketing automation solutions, SharpSpring enables companies to align sales and marketing efforts through tools that manage leads and personalize the buyer journey. Easily integrated with customer relationship management (CRM) platforms like Salesforce and Zoho, teams can aggregate data in one spot in an easy-to-navigate manner.

“By employing marketing automation strategies, our clients can maximize their digital marketing and website investments. In receiving this certification, we’re demonstrating our expertise with this platform and working to use data-driven insights to expand and evolve client campaigns for greater effectiveness,” says Digital Services Director, Michelle Neira.

Black is a Digital Production Specialist, who serves clients by identifying opportunities and efficiencies to grow businesses through website development, website optimization and marketing automation account management. Gaffney is an Assistant Account Executive with a Digital Focus who executes multi-channel digital marketing programs and optimizes them for ongoing client growth. She also brings additional expertise in search engine optimization (SEO), social media marketing, and data analytics.

About Trefoil Group
An integrated marketing communications firm, Trefoil Group creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil Group is committed to unleash its potential to drive client businesses forward. For more information about Trefoil Group, please visit www.trefoilgroup.com, or follow on LinkedIn, Facebook and Twitter.

About SharpSpring
SharpSpring (NASDAQ: SHSP) is a rapidly growing, highly rated, global, and affordable revenue growth platform delivered via a cloud-based Software-as-a-Service (SaaS) solution. More than 10,000 businesses around the world rely on SharpSpring platforms to generate leads, improve conversions to sales, and drive higher returns on marketing investments